Top 10 Common Key Features of Successful Mobile Apps

Top 10 Common Key Features of Successful Mobile Apps
Last Updated on : Mobile App Development Total Views :

Our mobile app development team here at Orion Infosolutions is going to share with you 10 aspects of a successful mobile app that are more important than any other piece of software.


How does an app get created? Another question I receive frequently is, “How do you do it?” The first is “What are your methods of achieving your goal?”

I strongly advise not to be fooled by articles that claim “Create An App within 3 Easy Steps!” The process of creating an app is not something to be taken lightly. It’s certainly possible with PhoneGap to produce a basic mobile app in a few hours to make your life easier.

Would that be the best option for you? If what you desire is to make your app popular and financially successful, you should really spend some time thinking about a plan. In this blog, I will give you a breakdown of what you need to know.

In fact, millions of apps have been developed and designed to fill your time and mobile devices. The importance of mobile apps has been recognized by businesses across the globe with over 5 million apps available for different operating systems. Furthermore, more businesses are concerned that they should not launch the first app on an Android, iOS, or Windows platform due to increasing numbers of mobile apps on a single OS? Are cross-platform applications worth the effort? Is that the case, then what platform would be best.

The technologies and frameworks required to develop each type of app are different. If you will create a cross-platform app, Flutter and React Native will be the two biggest companies in this field. Then there are native Android apps, which are written in JAVA, and so on.

Most people are however accustomed to having their phones as their modern-day safety blanket.

Let your mind wander by browsing Instagram for a few minutes. As of now, millennials and baby boomers are the business’s primary target market.

Aside from their inherent convenience, mobile devices are among the most powerful tools available today, while also playing a pivotal role in society. Smartphone apps have become the preferred place for consumers to spend their leisure time, in fact, they spend about 90% of their leisure time on them rather than on a mobile-friendly site.

At the same time, businesses are devising strategies to optimize their mobile experiences to cope with the demands of their customers.

We live in a world where you can find an app for everything, from games that are senseless to apps that track your health, organize your daily tasks, and even spy on your significant other. In the coming years, sales of mobile and tablets are predicted to outpace desktop computers – many of you likely would have experienced the web for the first time through Smartphones rather than a desktop computer.

It is, after all, “the mobile experience” that matters the most for businesses today. Early app developers considered responsive design an efficient strategy for enhancing user experiences across platforms without having to develop separate apps for different operating systems or cater exclusively to app users.

If you don’t realize what your customers want, a competitor might, and you could lose a lot of business if you do not meet their needs. As a result, we are going to focus on the foundation, the layout, and the color scheme. The following features will make your application stand out from the rest, some will make it desirable, and some will make it necessary.

In the business space, there was more than one “why” awestruck in your mind:

Creating a start-up capable of revolutionizing a particular market;

Implement a business process management and streamlining tool for the firm;

Keeping abreast of tangents in competition;

Utilize the mobile market for audience attraction and revenue maximization;

Hence, it’s a good idea to master the art of building an app that provides your business with premium customers while also providing grounds to acquire new ones before I start funneling resources toward app development.

My jaw dropped when I realized Apple app rankings are largely determined by app velocity. To rank topmost, you need thousands of installations swiftly. While it’s not practicable, alignment of the stars can work wonders with some kind of outside assistance, such as marketing and advertising.

The experts know which apps will thrive or fail with years of experience promoting big-name titles and niche titles. The fact that you can achieve a quick surge in app downloads does not mean you’ll succeed long-term.

Feature Requirements for Mobile Apps

1. Keeping it simple

In a lot of apps, it’s easy to make them difficult to use, and people will lose interest fast if you make them hard to navigate. Customer frustration may lead to them switching to a competitor’s app if they cannot access information quickly and easily. The user experience will be improved and they will continue to use the app more often with clear, uncluttered screens leading clearly to the next step.

2. Performance

It is crucial to have fast-loading screens. Waiting is unpleasant. Seeing only a loading symbol on the screen quickly causes frustration, which leads to boredom, and boredom leads to the decision to look for something more exciting. It is not necessary to fetch large databases and tables for speed. Make it quick and simple.

3. Personalize Experience

To make the user experience enjoyable, you need to balance app speed with functionality and Personalization. Today’s users expect 16 million colors and high-definition graphics, far beyond the days of blocky graphics. Sales of your app will be limited if you do anything less.

4. Multiplatform Support

To reach the widest audience, your app needs to be available on iOS, Android, and Windows – all of which will optimize its performance. Apple must test and approve iOS apps before they are allowed on the App Store, unlike Android apps. Coding does not have to differ, but there may be differences in screen sizes and resolutions, so you need to check your work on both systems before uploading it.

5. Security on all fronts

The security of the Internet is a growing concern, and your app is no exception. It is critical to secure any application that stores sensitive or sensitive information, such as credit or debit card information.

An attacker might try to:

Contains malware capable of stealing data and stealing screen lock passwords which can be placed into apps and onto devices

Monitoring network traffic for sensitive information

Identity thieves or fraudsters steal customer data.

Take over the assets of a private company

For all of these reasons, application security should be a top priority rather than tacked on as an afterthought.

6. Be sure to focus on a core feature

Although it might seem like a simple feature, there are many apps that do not have this feature. There are a lot of apps that people use for business and social purposes, and it is important to be able to search within them or the internet. A good app specializes in one thing, and it specializes in it well. Because users want their experience to be simple, tailored to their needs, simple, focused apps are successful. With an application focused on just the right thing, you can maximize resource efficiency and provide functionality that meets the needs of all users.

7. Creativity and uniqueness

When developing your app, you should consider how you can create value that is unique to you. Speed and convenience are all that users are concerned about. In order to drive and encourage customer loyalty, your app must deliver real customer value at every step. In addition to utility, entertainment, convenience, or other areas can also be included in this value. The most appealing apps are those that provide seamless features and can be used in a variety of situations. In order for your app idea to be successful, you should validate it through research.

8. Plan ongoing engagement with push notifications

The more you engage users after your mobile app launches, the better. Make sure that you consider how to engage users with methods such as push notifications and in-app messaging. Customers can easily be reminded about your products and services when they are most relevant.

Mobile users expect businesses to tailor advertisements and content to their preferences. Relevance and personalization are essential factors for app success. Your messaging strategy should take advantage of app analytics to identify what content is engaging users most. Geo-location tools on mobile devices enable you to tailor messages based on location to share with your users.

9. Getting feedback from users

It is always possible to improve on an app and make it better and more suited to the user even if you make it right the first time. Getting an understanding of that is best achieved by asking the user. Getting feedback from customers is an excellent way to understand what the customer wants and then determine what must be added or removed, what can be achieved with a little work, and what can be ignored. You give your clients the opportunity to let you know what they would like to see in the app if you add a feedback button.

10. Track in-app analytics + Create regular updates = Final Move

You can understand user behavior by tracking mobile app analytics. Data from your app can be used to measure your app’s success, provide insight, and identify areas for improvements For example, built-in app analytics lets you track user engagement and retention, as well as track downloads. Which features of the app are engaging users? Which sections of the site are losing users the most? What is the frequency of their use of your app? Monitoring this usage behavior is a great way to optimize your marketing strategy and to enhance your users’ experience.

As soon as you have your customers’ feedback, you can see what modifications you need to make and send periodic updates. This results in a better product, as well as quick and effective responses to security concerns. Keeping your app up-to-date keeps it fresh and appealing to users.


Even so, adding all of these features to your app may substantially increase development costs, so it is important to comprehend what those costs may be before making any commitments. After obtaining that information, you will understand more about your investment and be better able to determine the sales price or to apply in-app advertising that both funds and pays off your investment. Probably you just read this long post about developing a mobile app if you are reading. Bravo! The goal of this Blog is to demonstrate what goes into mobile application development from scratch here at Orion Infosolutions. For more help, keep in touch.

About Author

DC Kumawat

DC Kumawat is the CEO of Orion InfoSolutions, a leading provider of IT solutions to businesses of all sizes. He has over 14+ years of experience in the IT industry. He is a passionate advocate for the use of technology to improve business performance.