Top 6 Digital Marketing Trends that You Need to Know In 2024

About Author

DC Kumawat

DC Kumawat is the CEO of Orion InfoSolutions, a leading provider of IT solutions to businesses of all sizes. He has over 14+ years of experience in the IT industry. He is a passionate advocate for the use of technology to improve business performance.

Top 6 Digital Marketing Trends that You Need to Know In 2024


In 2017 multiple SEO and Digital Marketing trends create their own mark in the IT industry but now we should look ahead and should know all trends that are going to happen in 2018. We should always live in present and our present is 2018. All trends that will work in 2018 should be known by us because with the help of them we will rank our website and services.

Digital marketing is a well-known aspect of business success. For business prosperity we need leads and lead can be generated only by Digital marketing. At present demand for SEO and digital marketing is too much due to its benefit and its extreme fruitful results.

In this blog, we will know how we can engage users with us and how we will be able to convert them into clients.

Here, we are going to discuss digital marketing trends that will be the best for your business services.

Video Marketing

In digital marketing, the video is counted as the game-changer because after watching the video more people get engagement with our services and inquire about them. To know more about this, we should check the stats of video marketing and for this, we need a high-quality video with rich content that can attract more users to us.

Users pay more heed to videos compared to a simple posts. A video will get more like, commented on, and share than any other kind of post. So, we should always make it first for marketing because with the help of the video we can represent our services in a better way and it will get more response from the user.

The user always attracts uniqueness and if our video is having unique, rich content and high quality then surely we will get the best output.

A video has the power to connect all worlds and all languages person can understand its content by watching it. Video also decreases bounce rate. According to a survey 60%, of people watch 75% of videos. It can be a higher cause for us to retain our users at our services and if the user will stay there more then he will inquire more about our services and its conversion ratio will increase.

The video is the best way to attract and deliver your services to a large group of audience. Now social media is full of videos and day by day its number is increasing because it is more fruitful than any other service.


Chatbots are also playing a vital role in digital marketing because it is having AI [Artificial Intelligence] that helps the user to know about your services. In this predefined question, the answer is set by the services provider and the user gets a direct interaction with the owner and can know about brief services regarding their services.

We can understand it more with an example of when we open any online services then there a pop-up window open and ask a question like hi and how may I help you? Like this. When you will reply to this the owner will get a message and he will be able to respond to you directly.

It is a very effective service by using you can directly got attachments with services provider and helps you to deal with services.

So like video, Chatbot is also a high factor that is leading us to a new success. So, we should always consider it when we are doing digital marketing.

Micro Moments

Micro-moments are another big factor that will also rule in 2018 and also in the future. Micro-moments occur when the user uses the smartphone for making any kind of activity like buy, learn, watch and discover something. After that, it totally depends on the brands that are making more efforts for their users and who is making more efforts will win the race.

After following multiple processes we can apply it like:

  • Create a moment App
  • Meet with user demands
  • Count all-important moment
  • A/B testing

So, it is playing a big factor in the conversion of our users. The micro-moment is playing such a very important factor in digital marketing.

Integration Influencing

In 2017, micro influencing was booming and in 2018, it will also rock. So, we should consider it by priority. In industry, its demand is increasing. At present, many factors will also count with it like macro-influencers, micro-influencers, mega-influencers, and much more strategy like loyalty, etc. Integration influencing is making a big difference in digital marketing. For making our Champaign successful, we have to use this.

AR [Augment Reality]

AR will continue rocking this year also. The biggest example of AR is Pokemon Go and you can imagine that’s a success. It's all possible only by Augment reality. AR has become a vast marketing tool that is making our services better. IKEA is also using AR in their Apps because AR is really helpful for us and we are looking for big changes by using it. It attracts users to our services and it is having the potential to carry our services to a new level.

AR allows us to 3D implementation, by using them user will be able to see in 3D that is a big effect and people always notices uniqueness and it is the best way to serve unique services. AR is very beneficial in many aspects.

Answer and Snippet

Our snippet must be rich and have quality because search engine always counts it as a high priority. Snippets are just a short story about content and crawler and AI find out it very important. It will also be rocking in 2018 because it is in high demand. It is counted in ON page SEO and if we will serve quality content with keywords in snippet then we will see a huge fruitful result by it. Google recently updated its algorithm and increase the length of the snippet to 300 char.

Now, we can easily and more information can give to Google. The snippet is counted as very important for both user and search engine because when Google gives us results then the snippet appears there and the user chooses the best results by looking at its snippet. Always pay more heed to it by making it more excellent.

Content is also a very powerful factor in digital marketing. It is totally based on content marketing so we should always include it for getting better results in a short span of time. When anyone launches their business services online than by using digital marketing, he can boost their services in a short span of time. By using it, we can generate leads and that is an important factor in business success. All the above factors are very helpful to make our services better.

All above given trends are very beneficial for us to successful marketing Champaign. If we consider all of the given trends and factors then we can achieve our goals in short time period. Trends always should be considered by us.

There are many more factors that are working to improve our digital marketing. Our aim is to get the lead and make our Champaign successful and all is possible when we apply a perfect marketing strategy. Only better implementation can lead us to success. Best implementation is already counted above and by following them we can successfully launch our online strategy. If you are running Champaign then only the right methodology can give you success. We can pursuit success by following all the above factors.

Orion Infosolutions: Digital Marketing Company to Boost Your Online Business

Orion Infosolutions had made their reputation in the digital marketing field by serving 100% results with the help of their digital marketing specialist team. All services related to SEO and digital marketing are served by us for your better business nourishment. Our perfect strategy makes your business more demanded in the market.

We are highly inclined to serve fruitful results to our clients. When we launch our services and business online then we need SEO services so that we can get the best results and inquiries that will help us to boost our business services.

Our expert is dedicated to serving you the best output by their effective strategy and work. For getting high output to take our services, we are having rich experience in digital marketing that will surely help you to boost your online business services.

Our perfect SEO and Digital Marketing services lead you to the new height of your business services.