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Sports fans today are not satisfied with just watching the games. They want to be involved. From picking dream teams and battling other players in real-time contests, fantasy sports have become a worldwide phenomenon. This change has led to the creation of one of the fastest-growing digital industries in the world.
Based on the data from Grand View Research, the worldwide fantasy sports market was valued at USD 24.85 billion in 2024 and is anticipated to grow to USD 56.38 billion by 2030. The U.S. alone contributed to USD 7.97 billion in 2024, which is expected to be twice as much by 2030. This rapid growth is all that is needed to show that this is the perfect moment to launch your own fantasy sports platform.
However, there is a condition. Starting a fantasy sports app from scratch requires a long time of the development process, backend engineering, obtaining licenses, and continuous maintenance. The expense and the intricacy involved are enough to make one postpone, or even abandon, the excellent business idea.
White label fantasy sports software is the solution to this problem. It provides you with a fully customizable, ready-made platform that allows you to start your fantasy sports business in a short period, at a low cost, and without any technical difficulties.
We are going to explain how white label solutions work, their features, benefits, costs, and future possibilities in this blog so that you can be sure of entering the booming fantasy sports market.
White label fantasy sports software is an already built-up platform by a professional gaming software development company. With it, businesses are able to launch their own fantasy sports websites or mobile apps under their brand name without spending years on development and testing.
Compared to traditional development, where you would start coding from scratch, white label solutions provide:
1. A fully operational fantasy sports platform
2. Standard features like team creation, live scoring, leaderboard, and wallet management
3. Customization options for logos, themes, UI, languages, and monetization features
4. Shorter time-to-market with development costs being reduced significantly
In other words, you acquire a potent fantasy sports product that is good to go with the market, you just customize it and start user onboarding.
A lot of entrepreneurs are torn between the options of custom development and a white-label solution. Goals, budget, and time constraints usually determine the answer. Custom fantasy sports development is the right choice for companies that want to be the first ones to come up with new features that no one has thought of. It allows for complete control over the look and features of the app, but it can take a lot of time, resources, and money.
White label development, however, is a more convenient and cheaper way to enter the market. What you get is a platform that has been tested and is feature-ready. The idea of spending months on coding and quality assurance and then deciding on user acquisition has changed to the very opposite in just a few weeks. White label solutions are the most appropriate option for startups and businesses looking to test their concept with minimal risk. They offer the advantages of a professional platform without the inconvenience of a full-scale development.
1. Faster Time-to-Market
It takes about 9–18 months to build and launch a platform for fantasy sports from the ground up. The time needed is reduced by a white-label solution to only a few weeks, thus allowing you to start doing business with less delay and be able to catch up with the festive season of IPL, NBA or FIFA.
2. Lower Development and Operational Costs
Developing a custom fantasy app needs a professional fantasy sports app development company, designers, and testers. Maintenance also adds to the cost. White label platforms help you cut the cost of backend development and core engineering by up to 60–70%, thus you can keep the rest of the money you would have spent on the other side.
3. Scalable Platform Architecture
Your platform should be able to efficiently handle a heavy traffic load during the time of the live game as a result of the user base expansion. The white label system is designed for scale; thus, if one considers whether they have 1000 or 1 million users, it will operate smoothly in both cases.
4. Custom Branding and UI Personalization
One can change practically everything, i.e., the branding, theme, color scheme, and even the UI of a ready solution to represent the company's image and not a generic one. The modifications done ensure that your platform appears to be different from others and that your branding is clearly communicated.
5. Reduced Technical and Business Risks
White label software is being tested in scenarios, such as several events, traffic loads, and other real environments, before it is released. Since the main components are proven, the likelihood of bugs, downtime, or failures in performance is very low.
6. Built-In Monetization Tools
Such platforms are already equipped with the models for monetization to allow for paying contests, advertisements, subscriptions, and referral rewards integration. Thus, you let the income flow in from day one; therefore, no extra revenue-building work is needed.
7. Quick Feature Deployment and Updates
Improvements, the sports you have chosen to be featured, or upgrading the application are some of the things that can be done very quickly. Your platform is kept up-to-date with short development cycles because the backend architecture is stable.
Fantasy sports platforms are not just for one sport anymore. You can have different sports categories based on your region and target audience:
1. Fantasy Cricket
2. Fantasy Football (Soccer)
3. Fantasy Basketball
4. Fantasy Kabaddi
5. Fantasy Esports
6. Fantasy Baseball, Hockey & Rugby
7. Multi-Sport Fantasy Platforms
It is a proven method to start with one sport and later, by stages, expand your offering to increase growth.
First of all, a fantasy sports app that works well should be a few things: it has to be user-friendly, visually attractive, quick, and safe. In essence, these are the features that allow a fantasy platform to remain afloat in the competitive market:
1. Easy User Registration & Login
Enrollment on your website should be easy and fast, especially when done by email, phone, or through a social account. The experience of getting on board smoothly is the major factor behind the increase in users who complete the registration and those who bounce, especially if they have never played before.
2. Real-Time Player Statistics
The users have to be provided with live stats of a particular player in the present match, as well as their past performances and the overall match analysis, so that they may come up with the most competitive teams. Timely and accurate statistics empower users in making the right decision and also entice them to stay engaged.
3. Team Selection & Management
Through a fantasy app, users ought to have the privilege of selecting, deleting, or even modifying their team lineups before the match cut-off time. By providing a simple drag-and-drop or tap-based player selection functionality, you turn the way of operating into a more fun and strategic one.
4. Variety of Contests and Game Modes
The users of an app should be allowed access to such options as free games, contests opened for paid entries, private leagues, and mega tournaments. The provision of different game formats will lead to an increase in user turnout, and at the same time, this will be appealing to both kinds of players, the casual and the professional ones.
5. Live Match Scores & Updates
Real-time match scores, points, and player performances displayed visually will let users stay in close contact with the game. The user excitement generated by such an experience leads to the very fact of users coming back again and again, especially during match hours.
6. Safe Payment Gateway & Wallet System
It should be safe for users to put money into an account and take it out. A wallet integrated with various payment options (UPI, cards, net banking) instills confidence and goes hand in hand with smooth transactions.
7. Leaderboards & Ranking System
An ever-changing leaderboard empowers players to evaluate their position in comparison to other players. This competition factor, therefore, energizes the users to increase their playtime, improve their tactics, and extend their session duration.
8. Push Notifications and Alerts
Very often, notifications about times of matches, the arrival of new contests, winnings of big amounts, or even lineup deadlines serve as the breath of fresh air that keeps the players enthusiastic. If not interrupted by such news, many users are likely to forget and miss these opportunities and stop opening the app regularly.
9. Referral & Reward System
A new user base grows faster through the implementation of a referral scheme whereby existing users are rewarded for bringing in new ones, rather than the enterprise incurring costs for advertising. In doing this, cash-back bonuses, loyalty points, and milestone rewards greatly impact the users' retention and increase the customer lifetime value.
10. Admin Dashboard & Game Management
The success story of the fantasy app, behind which there is an efficient admin panel that is capable of managing users, contests, payouts, match data, and fraud prevention, besides app analytics, the whole operation is going on smoothly all the time.
Fantasy sports apps open the door to the business world through varying income models. Each money-making system adds another layer of profit to the business and thus helps the company to grow at a faster pace. The following are the main revenue sources your fantasy sports business can implement:
Entry Fee Contests
Participants pay a fixed amount for joining contests, and the platform takes a certain percentage as its commission from the total prize pool. This is the primary and most profitable monetization method.
In-App Advertisements
Advertising networks and brand partnerships can be a source of your income through banner ads, video ads, and sponsor placements without the need to change the gameplay.
Premium Subscriptions and VIP Memberships
Let the users enjoy the exclusivity of features, get advanced analytics, create an unlimited number of teams, and be the first to access contests by purchasing paid monthly or yearly memberships.
In-App Purchases and Virtual Goods
Provide the users with digital assets such as additional team slots, lineup boosters, power-ups, and premium statistical insights that facilitate their winning chances.
Referral and Affiliate Earnings
Give a reward to a user who brings a friend to the application, and get a commission from affiliate brand promotions, driving user acquisition at almost zero marketing cost.
How much a white label fantasy sports application costs is largely dependent on the features that you want and how big your platform is going to be. A basic app with common features will have a lower cost. If you decide to add more sports, add advanced tools, or special features, the price will be higher.
Generally, a basic fantasy sports app will cost you somewhere between $8,000 and $15,000. By contrast, a larger app with more sports, custom designs, and intelligent features may cost you anywhere from $25,000 to $80,000 or even more.
This is a lot cheaper than if you were to build an app from the ground up, which could cost you more than $100,000. By going with a white label solution, you are able to save a good amount of money and still have that budget available to you for user acquisition and faster growth.
Fantasy sports are no longer just a fun activity, they have become a multibillion-dollar global business that keeps growing every year. The companies that have entered this league are making good money, and the player base is ever-expanding.
White label fantasy sports software allows you to start without spending too much time or money. You get a ready-to-use app that you can personalize with your branding and quickly launch. It means you can get to the market faster and start making money without the hassle of complex development work.
So, if you are thinking of entering the game, we can help you. Contact us, pitch your idea to us and see your dream come true.
I am a programmer & custom casino and sports software developer at Orion InfoSolutions, with a particular focus on creating high-performance, scalable, and compliant gaming software platforms.