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With the widespread adoption of gambling, the online betting market is growing rapidly all around the world. Gone are the days when people used to travel to the betting shops or casinos for wagering money on the outcome. Those days have significantly transformed into the digital era. Traditional betting has taken a new shape, and it is now known as a betting application.
Betting apps are where people conveniently wager on different sports and events, allowing them to manage multiple bets simultaneously at any time, from anywhere. These apps basically offer their users updated scores, odds, various betting markets, and results that allow them to make informed decisions when placing their bets. In the simplest way, these apps throw away all the Jargon that comes with traditional betting space and make the betting activity effortless for bettors and even non-bettors.
This industry has exponentially grown due to the adoption of online gambling in major regions like the USA, Europe, Asia, etc. And this surge, in particular, has become the key reason for driving the betting industry to the next level. Today, you will find countless betting apps on the internet, and the number keeps increasing. As the user demand has increased, betting app developers are also putting their feet on the accelerator and developing betting apps that not only offer a convenient way to bet but also enhance the usage experience.
So, what does that mean? Are we saying that developing a betting app is a smart move? Or are we just bluffing?
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The betting market report will tell you what is mentioned below.
(Source: Statista)
What does this report tell us? It’s clear that the sports betting market is booming with evolving regulations worldwide.
This concludes our question on whether developing a sports betting app is the right choice or not. Yes, developing a sports betting application for the current market users is a highly profitable opportunity to take your business to great heights. However, your best bet to attract such an audience will take more than just an app idea. You need to strategize what exactly your app will offer to your audience. As we mentioned, the market is filled with numerous betting apps, and for you, this is the primary challenge.
The bottom line is you need to focus on your USP (Unique Selling Point); a similar app won’t give you any competitive edge in the industry. People want a betting app that allows them to wager their money on the match outcome in the simplest way. An app that offers exceptional services, features, and reliability in terms of money betting is what they want.
This is why we picked Betsul, a sports betting app that has gained tremendous popularity in recent years due to its unique selling points. The app is a favorite among Brazilians as well as worldwide.
In this guide, we will dive into the process of making a betting app similar to Betsul. We will also tell you why developing an app like Betsul is a smart move right now—the features you may want to choose for your app, the development cost, and much more. Hence, read this guide till the end, as after reading it, you will definitely learn a few things that will help you start your sports betting business journey effortlessly. So let’s get started.
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Betsul is a betting app founded by Andreia Oliveira, COO of the pioneer sportsbook company in Brazil that operates its business on the national scale. The app covers multiple markets from sports to casino, live casino, esports, lotteries, and more. This platform offers a wide range of sports such as volleyball, baseball, basketball, soccer, handball, american football, tennies, etc.
The Betsul app is best in offering lucrative bonuses and promotions for attracting more audience and retaining old ones. The platform’s main focus is on providing exceptional customer service and keep innovating. With a robust security and user-friendly interface, Betsul continues to grow its name in the sports betting market.
In recent years, sports betting has seen a massive user penetration due to the evolving landscape of gambling regulations and the surge of smartphones. This boom has popped up a lucrative opportunity for businesses looking to join the online betting scenario. Businesses can develop betting apps and attract a wider audience. Here are key reasons to develop your own Betsul app-like betting platform.
Lucrative Market Potential
The online betting era has grown rapidly all over the world, becoming proliferating day by day. Entrepreneurs who are thinking of entering the market have a riskless chance to capitalize on this. By obtaining a gambling license, they can easily expand their operations in different locations without having to switch their presence. This helps them access various demographics of users from one place and boost sales and profitability.
High User Engagement & Retention
Sports betting platforms drive more user engagement as they offer a diverse selection of features like live betting, real-time odds, real-time analytics, and social interaction. Betsul app users spend almost 45 to 50 minutes daily on their platform during the peak sports seasons. Additionally, around 70% of users actively place bets on a regular basis. This helps the company to generate a substantial amount of revenue from their Betsul app.
High Return on Investment (ROI)
Betting app like Betsul charge transaction charges earned from in-app purchases, and marketing is just a few of the methods that help platforms generate profit. Similarly, new entrepreneurs can take advantage of sports betting app development and gain a high return on their investment by utilizing effective marketing strategies. Bettors are continuously indulging themselves in online sports betting platforms, making them bet more, which draws more income for investors as well.
Diversified Revenue Streams
The betting apps come with diverse options for businesses to generate revenue. Betsul app also imposes multiple revenue streams like commission on each bet, subscription models, advertisement, in-app purchases, and premium features. Also, offering other services like online casinos, live casinos, fantasy games, lotteries, etc., allows marketers to attract more audiences and generate more long-term profit.
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To make your betting app successful in the market you need to think about your USP, what special you offer to your consumers. The prime success story of your app lies in the features you incorporate. Features are core parts of your betting app that defines why people should use it. Therefore, incorporate the features that shine up your app name in the competitive market and entice your audience to join your platform rather than others. This is what the Betsul owner did, included the top-class features and shook hands with success. If you want to do the same, here are some must-have features that you can add in your sports betting software.
1. Strong Security & Safe Logins
The first thing your users need is to feel safe using your app. They want to know their money and personal details are protected. Here’s how to keep things secure:
When people know their information is safe, they are more likely to trust your app.
2. Lots of Betting Choices
People like to have different options when they place a bet. The more choices you give, the better. Think about including:
The more options you have, the more fun and exciting the app will be for users.
3. Instant Updates & Alerts
Bettors want to know what’s happening in real-time. Your app needs to give them updates quickly so they can make decisions fast. Here’s how:
When users get updates right away, they’ll stay interested and keep coming back to your app.
4. Easy Payment and Withdrawal
Making it easy for people to put money in and take money out of their accounts is very important. Make sure your app has:
If users can quickly add and take out money, they will be happy and more likely to stay using your app.
5. Bonuses & Deals
Users love getting extra rewards! Offering bonuses is a great way to attract new users and keep them using your app. Consider adding:
Bonuses are a fun way to keep people excited about using your app.
6. Easy-to-Use Design
Your app should be easy to understand and fun to use. If people can’t figure out how to place a bet, they will leave. Focus on:
When the app is easy to use, users will enjoy using it more.
In the end, a betting app that is safe, fun, and easy to use will always be a hit. By offering the right features, you’ll create an app that people will trust and want to use over and over again. Just like Betsul, your app can become a favorite place for users to bet and have fun!
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Before you dive headfirst into building your betting app, there are a few things you really need to think about. These aren’t just small details — they’re the key to setting your app up for success. The right preparation can save you time, money, and frustration in the long run. So, let’s break it down.
Legal Stuff: Don’t Skip This!
First off, let’s talk about the legal side of things. Gambling laws can be tricky, and they vary depending on where your app will operate. Whether you’re launching in one country or multiple regions, it’s super important to make sure your app follows all the rules.
That means age restrictions, licensing, and data protection. If you skip this step, you might end up in hot water later on. Spend the time to research or even talk to a lawyer to make sure your app is on the right side of the law. Trust me, it’s worth it.
Who Are You Building This For?
Next, think about who’s going to use your app. Are you aiming for casual bettors, hardcore sports fans, or maybe even a niche market like esports fans? Knowing who you’re targeting will help you design an app that speaks directly to them.
Do some research, figure out what kind of bets they like to place, what sports they follow, and what kind of promotions will grab their attention. The more you know about your audience, the better your app will perform when it’s live.
Budgeting: Know Your Limits
Building an app can get pricey, so it’s crucial to have a budget that keeps you on track. It’s easy to get carried away with all the cool features you want to add, but trust me, those costs can add up fast.
Think about everything from hiring betting app developers and designers to the cost of legal advice and marketing once your app is ready to go. Make sure you’re accounting for all those little (and big) expenses. Having a clear budget will help you stay focused and avoid surprises along the way.
Tech: Pick the Right Tools
Now, let’s talk about tech. The tools and platforms you choose will make or break your app. Are you going with a native app for iOS or Android, or will you build a cross-platform app? Both options have their perks, but choosing the right one depends on your audience and your budget.
Don’t forget about the back-end tech — that’s what will handle all the betting, payments, and data securely. Whatever you pick, make sure it’s something that can grow with your app as it gets more users.
Stand Out from the Crowd
Here’s the thing: there are a lot of betting apps out there already. So, what’s going to make yours different? Maybe it’s faster payments, better odds, or a super smooth user experience. Whatever it is, you need to figure out what your app’s unique feature is going to be.
Think about your competition and what they’re doing right (or wrong). Find that sweet spot where your app can stand out, and build it around that.
Timing and Launch Strategy
Building an app takes time, and rushing through the process is never a good idea. Make sure you have a realistic timeline so you don’t end up cutting corners. From design to testing, take your time to get everything right. And don’t forget about your launch strategy!
When your app is ready, how are you going to get the word out? Whether it’s social media, ads, or partnerships, having a plan in place will ensure people know your app exists when it’s time to launch.
Getting these key things right before you start developing your app will set you up for success. With the right planning, you can avoid headaches and build an app that people will love using. So, take a moment, think things through, and then go ahead and make your app the best it can be.
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When it comes to building a betting app, picking the right technology stack is like choosing the right ingredients for a recipe. The tools and frameworks you select will determine how well your app performs, how easily it scales, and how user-friendly it is. Below is a breakdown of the essential technologies you'll need for each part of your betting app.
MySQL, PostgreSQL, MongoDB
Stripe, PayPal, Square, Cryptocurrency API
WebSockets, Socket.IO, Pusher
OAuth, JWT (JSON Web Tokens), SSL/TLS Encryption
AWS (Amazon Web Services), Google Cloud Platform, Microsoft Azure
Firebase Cloud Messaging (FCM), OneSignal
Choosing the right tech stack ensures that your betting app runs smoothly, is secure, and delivers a great user experience. Make sure to weigh the pros and cons of each option based on your app's specific needs and long-term goals.
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As discussed earlier, developing a betting platform similar to Betsul app is no easy task, requires a dedicated knowledge in coding, development frameworks, and other technical aspects. Betting app development is a process that runs step wise, meaning everything is aligned with the vision. Here, we have discussed the complete process of developing a betting app:
Step 1: Planning and Research
Before diving into development, it’s essential to start with clear planning. Take time to research the market and understand your target audience. Look at other successful betting apps like Betsul and learn from their strengths and weaknesses. This research will help you shape your app’s features, design, and overall user experience.
Step 2: Design the User Interface
Once you know what your app will do and who it’s for, start designing the user interface (UI). The goal here is to make the app easy to navigate, visually appealing, and functional. A simple, clean layout where users can quickly find what they need is crucial. Think about the colors, buttons, and overall flow to make sure it’s user-friendly.
Step 3: Develop the Backend
The backend is the backbone of your app—it’s where all the data is stored and managed. This is where you’ll set up your user authentication, payment systems, and odds calculations. You’ll need a reliable server and database to handle real-time betting data and user transactions. Make sure it’s scalable so it can grow as your user base increases.
Step 4: Build the Frontend
Now that the backend of your betting app is ready, focus on the frontend, which is what users see and interact with. The frontend is where you bring the UI design to life. You need to make sure that it works smoothly on both mobile and desktop devices (is responsive). The frontend should be responsive, meaning it adjusts to different screen sizes, so users can place bets easily wherever they are.
Step 5: Test the App
Before launching your betting app in the market, thorough testing is crucial. This testing process includes functionality testing to ensure everything works as expected, security testing to protect user data, and performance testing/stress testing to make sure the app runs smoothly during high traffic times. You may also want to do some beta testing with a small group of users to gather feedback and fix any issues before going live.
Step 6: Launch and Promote
Once everything is tested and ready to go, it’s time to launch your app. Be sure to submit it to both the App Store and Google Play Store. Alongside the launch, you’ll need to market your app to attract users. The best approach to promote your app is using social media, influencer partnerships, and online ads to get the word out and start building a user base.
Step 7: Post-Launch Updates and Maintenance
The work doesn’t stop after the app is launched. You’ll need to continue updating the app based on user feedback and changing market trends. Regularly add new features, improve security, and keep the app running smoothly. Consistent maintenance will ensure your app remains competitive and provides a great experience for users.
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What’s the point of developing a business-oriented betting app if you can’t make money from it?And just to be clear, we’re not talking about how users can win money, but how you—the owner—can make money from the app. After all, you want your betting app to be a successful business, right?
There are a lot of ways to make money from your app. From in-app purchases to ads and sponsorships, there are plenty of ways to earn while keeping your users happy. Let’s look at some ways to make money with your betting app.
In-App Purchases
In-app purchase is the most successful way to generate revenue from your app. The model structure is clear: you offer your users extra amazing features or special rewards, which they can access after paying for them. You can let users pay for special betting options, bonus games, or extra credits. They might also want to pay for better odds or more betting opportunities. This works well because users only pay for what they really want, and it doesn’t feel forced.
Entry Fees for Events
Another way to earn money is by charging entry fees for special events or tournaments. You could hold a betting contest or fantasy sports tournament where people need to pay to join. The winner would get the prize money from the entry fees, but you would keep a small part of it for your business. This adds excitement and gives people a reason to pay to play.
Advertisements
Advertisements are a great way to make money too. You can add ads to your app that users can watch in exchange for rewards like free betting credits or extra opportunities. The key is to make sure the ads don’t annoy the users. If the ads give users something extra, like free bets, they’ll be happy to watch them.
Sponsorships and Partnerships
As your app grows, you can look for sponsorships and partnerships. This is when other companies or brands pay to be featured in your app. For example, a sports team or a big brand could sponsor certain events or promotions in your app. In return, they’ll pay for the chance to get their name out there. Users may also get special offers or bets linked to the sponsors, which makes the partnership great for everyone.
Premium Memberships or Subscriptions
You can also make money with premium memberships or subscriptions. This means users pay a regular fee, like monthly or yearly, for extra features in the app. These features could include special betting tips, more betting options, or priority support. This model works because it gives you a steady flow of money every month.
Affiliate Programs
Affiliate programs are also an effective revenue model that can help you make money through your betting app. This means promoting other betting sites or services through your app. If users sign up through your app and start betting, you earn a commission. This way, you make money every time someone joins or places a bet through your app.
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Responsible Gambling Features
Incorporating responsible gambling tools like betting limits and self-exclusion is key to protecting users from developing unhealthy habits. These features promote a safer betting environment and show your commitment to user well-being.
Ensuring Fairness
Random number generators (RNGs) are essential to ensure fairness in your app. They guarantee that all bets and game outcomes are random and unbiased, which builds trust among users.
Data Protection and Privacy Laws
Your app must comply with data protection laws like GDPR and CCPA. These regulations ensure that user data is kept safe, transparent, and under the user’s control, helping you avoid legal issues and protect your users’ privacy.
We hope this blog has given you a clear understanding of how to create a betting app like Sportsbet. Building a successful sports betting app requires a combination of technical expertise, market insight, and a focus on providing the best user experience. By following the steps outlined here, you can start building your own app, or partner with a reliable mobile app development company to bring your vision to life.
If you're ready to start your betting app project, Orion InfoSolutions is here to help. With over 10 years of experience in creating standout mobile apps, we can guide you through every stage, from idea to launch and beyond. Get in touch with our Sports betting app development team today to discuss your project and see how we can help you achieve your goals. Let’s turn your app idea into reality!
Q1. What are the essential features of a betting app like Betsul?
A betting app like Betsul should include real-time odds, secure payment gateways, live streaming, in-play betting, and user-friendly interfaces. Additionally, integrating responsible gambling features such as betting limits and self-exclusion options is crucial for user safety.
Q2. How much does it cost to develop a betting app like Betsul?
The cost can vary significantly based on complexity and features. For a basic betting app, development might range from $8,000 to $13,000, while a more complex betting app development could cost between $20,000 and $30,000. High-complexity apps may exceed $60,000.
Q3. What technology stack is recommended for building a betting app?
A robust betting app typically utilizes:
Q4. How can I ensure legal compliance for my betting app?
Legal compliance involves obtaining appropriate gambling licenses, implementing age and identity verification systems, and adhering to regional regulations. For instance, in India, fantasy sports are considered games of skill and are legal in several states.
Q5. What are the monetization strategies for a betting app?
Betting apps can generate revenue through:
Q6. How long does it take to develop a betting app like Betsul?
Development time varies based on the app's complexity. A simple app might take 3 to 6 months, while more complex applications could require 6 to 9 months or longer.
Q7. What are the key challenges in developing a betting app?
Challenges include ensuring data security, complying with diverse legal regulations, integrating real-time data feeds, and providing a seamless user experience across various devices.
Q8. Can I develop a betting app without prior experience?
While it's possible, partnering with experienced app development companies can significantly streamline the process. Companies like Orion InfoSolutions offer expertise in building secure and engaging betting apps.
DC Kumawat is the CEO of Orion InfoSolutions, a leading provider of IT solutions to businesses of all sizes. He has over 14+ years of experience in the IT industry. He is a passionate advocate for the use of technology to improve business performance.